13. July 2011
Broadway and business, nightlife and neon adverts – this is the pulsating heart of Times Square in New York, the city that never sleeps. Just 500 metres from this legendary spot is one of the best known and busiest bus stations in the world, the Port Authority Bus Terminal. Opened in 1950 and continually extended and modified over the past 60 years, it is today the number one transport hub for commuters and overland passengers. Over three billion people have visited the terminal to date. Extending over five storeys and with a usable area of more than 23,000 m², the bus station is not just a terminal, it also houses a shopping centre and stretches imposingly over two blocks between 40th and 42nd Street and 8th and 9th Avenue. Its overbearing metal grid façade has earned it the title of one of the ten ugliest buildings in the world. However, the façade of the Port Authority Bus Terminals is now being given a facelift with the largest transparent media façade in the world. Mediamesh®, a transparent advertising and communication platform made of stainless steel mesh with integrated LED profiles, visually enhances the façade and makes it the brilliant symbol of new digital signage solutions. The medialised mesh system is the intelligent answer to previously unresolved issues of illuminated advertising.