07. August 2008
The undisputed centre of Milan is its Gothic cathedral, the Duomo, along with the Piazza del Duomo in front of it and the adjacent, world famous Galleria Vittorio Emanuele II. This is definitely the place to see and be seen, and the perfect forum for Europe’s largest media façade. Right across from Milan’s Duomo, a scaffolding envelopes the former city hall, the Palazzo Dell’Arengario, which is undergoing renovation work lasting several years. For safety reasons, this scaffolding needed to be completely clad. The Milan agency Urban Screen S.r.l. was commissioned to devise an appropriate form of cladding for this public space, highly frequented as it is by locals and tourists alike.
Urban Screen came up with the idea of giving the piazza a new, medial dimension. And so the upper section of the cladding was realised as Europe’s currently largest media façade using almost 480 square meters of Mediamesh®.